Album – 360° Muybridge Motion

Photography is about questioning of what reality is and what is captured by the camera.
It is nowadays stimulated by the concept of « hyper-reality » defined by J. Beaudrillard.
It is the inability of consciousness to distinguish reality from a simulation of reality.
This is particularly relevant nowadays where people accept created environments as primarily models, when they are actually all fake.

The psychological consequence of motion through the hyper-real world is, expressed by the 360° serial photography of Honda models sold on the Vietnamese market in 2014.